We offer a comprehensive suite of services in the Management Consulting space.
Multi-Channel Marketing Solutions
Maximize Reach with Multi-Channel Marketing Solutions
In today's competitive landscape, reaching customers through multiple channels is the key to success. organisations and brands have realised the value of integrating different marketing channels to offer a holistic solution. A multi-channel marketing strategy improves your marketing reach both in B2B and B2C contexts.
We offer a comprehensive multi-channel marketing strategy that seamlessly integrates digital marketing, direct marketing, and email marketing to engage your audience effectively.
Our Services
- Marketing Strategy Development
- We collaborate with you to understand your business objectives and target audience, then craft a comprehensive marketing strategy that aligns with your goals.
- Services include:
- Market Research
- Competitor Analysis
- Direct Marketing strategy
- Digital Marketing Strategy
- Digital Marketing
- Get found where your customers are searching. Our SEO strategies focus on both on-page and off-page optimizations to improve your website's rankings on search engines.
- Services include:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Lead capture, Lead Nurturing and Email Marketing
- Content Marketing
- Position your brand as an industry thought leader. Our content marketing strategies help you create valuable, engaging, and relevant content that resonates with your audience and boosts brand credibility.
- Direct Mailer Campaigns
- A direct mailer campaign is a targeted marketing approach that involves sending Direct Mailers to a specific audience via email. These campaigns are highly customizable, allowing businesses to segment their audience and personalize messages for better engagement. When integrated with digital marketing, direct mails enhances brand recognition and improves conversion rates by creating a multi-channel experience.
- Analytics & Reporting
- Track performance, measure success, and adjust strategies based on real-time data. We provide transparent, actionable insights into the metrics that matter most to your business.
Let’s Grow Your Business Together
Ready to take your digital marketing to the next level? Let’s create a strategy that elevates your brand and delivers results.
Contact Us Today
Leadership programs for MNC's / GCC's
Imagine having the power to access a global talent pool, drive innovation, and scale your business efficiently. That’s precisely what globalization offers, and Global Capability Centers (GCCs), are the key to unlocking these benefits while you think of expanding your business globally.
GCC’s are offshore units established by multinational corporations to perform a range of strategic functions. These centres leverage specialized talent, cost arbitrage, and operational efficiencies in various locations worldwide. By setting up GCCs, companies can maintain control over their operations, ensure quality, and align their offshore activities with their overall business objectives.
Talent is the mainstay for all GCC’s. Talent is the raw material, they exist because of employing talented staff and they thrive when these employees go above and beyond the regular asks. Leaders in the parent organization are expecting GCC leaders to step up, take the mantle and play a leadership role and even be a decision maker once they’ve understood the nuances of the business and are able to make a balanced and holistic recommendation which may in some cases exclude the GCC itself having a large footprint eg. outsourcing an activity to a vendor.
In a recent survey conducted by a leading HR consulting firm in engaging with CEO’s and CHRO’s of some of the largest GCC’s in India, the following comments struck home:
- Leaders said that Indian leaders need to have better storytelling skills and conviction to influence HO to move high value jobs to India
- Leaders say that it is imperative for future leaders to clearly articulate the strategic roadmap of the GCC
- Leaders felt that it is critical for the Indian leaders to have bold ambitions to grow and strengthen the India Value Proposition
- Leaders said that Indian leaders need to develop end to end business and commercial understanding and break working in silos
To add to the above, it is often found that GCC organizations have a very strong Technical talent pool that can get the job done and even have some innovative ideas, but lack the leadership skills to bring forth a point of view to influence decision making.
Some of the programs that GCC’s will benefit tremendously from include:
- Story Telling
- Executive Presence
- Effective Communication skills (moving away from the technical to the business focussed)
- Negotiation and Persuasion
- Stakeholder Management to the extent of building deep TRUST
- Business Acumen
- Strategic Thinking and doing what’s right for the Organization than for the GCC
- Inspiring their Teams while building teams for the future
We have a team of renowned academics and practitioners in the GCC space which have been through this journey and built some amazing Organizations which carry their legacy forward. The team at New Paradigm Consulting is here to :
- Identify areas that are unique to your organization through a Discovery exercise
- Prepare a customized program for your unique needs
- Bring together academic philosophy, practical case studies, leadership lessons from practitioners and 1:1 coaching
- Stay with you for the period to ensure that the benefits are visible
Looking forward to a fruitful partnership.
Management Consulting
We recognize that CEOs and business leaders are tasked with achieving maximum value for their organizations’ stakeholders in these disruptive times . We challenge assumptions to design and deliver strategies that help improve profitability and long-term value.
The pace of change is unrelenting . Building trust among customers and other stakeholders , initiating transformation and sustaining business growth has become a critical challenge . Senior Executives need to take decisive actions to make their companies future ready and deliver business growth.
Analyzing business challenges from every angle, We work with you to provide strategic, financial, operational advice to unlock your full potential, and realize your business growth strategies faster whatever your size or industry.
With a team of experienced professionals , we are continually asking and answering the questions that help drive sustainable business growth
Whether pursuing scale, new technology or entry into new markets, we can help you achieve your strategic objectives through mergers and acquisitions (M&A), divestitures and joint ventures.
New Paradigm consulting helps you:
- Perform portfolio reviews to understand your best path to growth and competitive advantage
- Assess the strategic fit of a business by evaluating the market opportunity and potential synergies
- Operationalize the deal
- Arrange funding
Learning and Development roadmap / Custom Program Development
The importance of a strong Learning and Development function cannot be overemphasized in this era of AI and Machine Learning. We have a team that has extensive experience in the design, development and delivery of customised programs.
Our Custom Program development vertical offers the following services:
- Virtual Learning and Development function that works as an extended arm of your organisation saving you the investment needed to have your own dedicated L&D team.
- Diagnostic study to understand the learning needs
- High-level design aligned to the requirements
- Program detailed design and delivery
- Post-program support
- Facilitation, tutoring support for the online programs of Coursera.